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Market Research to Predict Growth of Your Startup
March 23 @ 2:00 PM- 4:00 PMFree
Brent Ward, VP of business development at Device Solutions, will give a 30-minute presentation followed by a 30-minute panel discussion with Nick Bradfield and Josh Robertson.
Brent’s presentation will cover:
- The importance of thorough market analysis.
- What are the primary forms of marketing research (primary and secondary).
- What are the resources available for secondary research.
- How do you assess the size of the market?
- What do you have to know about the buyers within the market?
- How do you survey the market and what do you ask about?
- What other things do we need to know about the market landscape (influencers, trends, etc.)?
Panel discussion will cover:
- Experience in sizing the market.
- How they validated their assumptions about the buyer?
- What were the main market trends that determined the growth of their markets?