Update: Encapsio (pictured with judges above) won the 2016 Big Launch Challenge and $20,000. Read below for more details on the company, second place (and $10,000) winner Ascent Bio-Nano Technologies and the other four finalists.
Matthew Davis, vice president of marketing, says he and the team have seen similar campaigns generate a high response and close rate. But “applying the proceeds of the Big Launch Challenge, should we win, enables us to make a bold and attention-getting statement.”
He adds that the impact of the challenge also comes in the form of new relationships, which lead to new opportunities, new customers and new revenue.