In what was described by American Underground’s Adam Klein as a real “1+1=3” moment, Moogfest 2016 took over downtown Durham over a long weekend in May.
June 8, 2016
How Durham Sold Durham at Moogfest: A Festival Post-Mortem
As important as selling crowds and press on Moogfest was selling Durham. Here's how the startup community rallied to represent their city.
After taking a year off following a loss of $1.5 million during the 2014 festival in Asheville, the pressure was on for both festival organizers and Durham to breathe new life into Moogfest.
Durham is an emergent figure in the country’s startup scene, and as such, also had a lot to prove. Among the thousands of attendees and 400 accredited press members at the festival were writers from the New York Times and The Atlantic, alongside international journalists from places like The Guardian.
While headliners like GZA and Grimes were under the spotlights on the main stages, the town and the festival needed to show off to make Moogfest a success.
FACT Magazine summed up the stakes for Durham and Moogfest as well as can be done, saying “New possibilities were the focus of this year’s festival, which this year saw a rebranding of not only what the festival stands for, but how it functions: a new town, a new approach, a new identity.”
From high level business leader conglomerates to small bike shops with signs reading “Moog yo butt!”, business here put their best foots forward and it was noted. If the main complaint about the event and city was that lines were a bit long, it seems we did well.
We look forward to seeing you next year for Moogfest 2017. Stay weird, Durham looks forward to having you again.