Innovation, culture and music were center of attention at the Innovate Your Cool conference, held this past weekend at American Underground in Durham to compliment the Art of Cool Festival

Sessions featured entrepreneurs, musicians, rappers, chefs and other creatives from Durham and beyond—there were interactive activities for children too. The following photo essay captures some of the best moments at the annual innovation event. 

To Pimp A Butterfly Roundtable 

Using WildEyes virtual reality headsets, attendees were able to experience 360-degree views of U.S. National Parks from downtown Durham. The Durham startup will showcase its technology on a cross-country tour starting in August.