SaaS businesses, app development startups and digital media groups have flourished in the Triangle for years. But a growing sector of the entrepreneurial ecosystem entwines the region’s largest industries with its longtime interest in sports.

Led by sport-focused tech players like Automated Insights, and StraightCast Media, along with academic institutions and sports powerhouses like UNC and Duke, the region is shaping up to be a young mecca for fitness and sporting technology, new event businesses and increasingly, sports analytics. Between the Blue Devils’ use of STATS’ player tracking technologies, UNC Kenan-Flagler Business School’s annual Basketball Analytics Summit and both schools’ strong focus on medicine or “medtech”, thought leaders in monitoring body metrics and providing solutions for athletes have reason to flock to North Carolina. 

We reached out to some of the newbies in the sports startup world to learn about the businesses they are building to impact the future of sport and fitness not just in the Triangle, but around the world.


The market for wearable body monitors is flooded. From the Apple Watch to GPS trackers to Jawbones and Fitbits, there is a large and crowded field of companies seeking to quantify and track the functions and health of the human body. However, BioMetrix stands out from the pack. Instead of monitoring heart rate or calories burned, this company tracks the stride and motion of the human body. While others target the calorie counter or athlete looking to shave a few seconds off his or her mile time, BioMetrix targets the elite athletes who either need rehabilitation or to reevaluate the way they move. 
Relying on inspiration from technologies such as accelerometers, motion capture and pressure sensors, the BioMetrix wearable hip, heel or knee sensors provide athletes with precise and robust data on their bodies’ movements. The combination of advanced sensors, alongside analytics and AI, aim to detect and correct irregularities in running form or other areas of athletic training. 
Most people who have been active at some period in their life have dealt with the horror of physical therapy and and rehabilitation. Founders and Duke athletes Ivonna Dumanyan and Gabrielle Levac probably know about the struggle far better than you and I do. The company was actually formed as a result of their own injuries and rehabilitation. The two met in the training room at Duke after a series of injuries that took them out of their respective athletic pursuits, and BioMetrix was born. 
Now, in 2016, the pair plans to release the BioMX sensor to teams and trainers in August. Through pairings with Global Technology Investments and the Motion Analysis Corporation in addition to an Indiegogo campaign going on now, the company has sprinted to market since inception nearly two years ago. Right now, BioMetrix is looking for more backers and athletic organizations to help support and test the BioMX.