Justin Beard may be the Triangle’s king of marketing stunts, but he’s also a master of persistence.
November 25, 2014
How SnapYeti’s Photo Contests Promote Brands
The last of five profiles of the most recent graduates of The Startup Factory accelerator in Durham.
Beard was turned down twice for The Startup Factory before his startup SnapYeti was accepted for its sixth class this Fall. At times during his two-year journey, he had no idea where his next dollar would come from (even attempting a world record to raise money). But he and co-founder Adrienne Matyi stayed focused on the mission to build a photo contest platform brands around the world could use to engage their fans.
Today, 53,000 people have entered a SnapYeti contest—20 percent more than one. 170 brands and companies have sponsored contests, ranging from Dogs In Action promoting Chuckit! pet toys to Board Me promoting Droparoo snow, surf and skateboards to A Christmas Story promoting ShaveMOB razors. And the newest SnapYeti offering is a photo contest widget that brands or companies can embed on their websites or social media pages, to keep engagement on their online properties.
More Startup Factory profiles here.