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When Pinterest founder Ben Silbermann visited the Fortune Magazine newsroom several years back, managing editor Andy Serwer remembers his pitch being pretty peculiar.

"Imagine you had a collection of forks..." Silbermann said and Serwer recounted during an interview last week at UNC's Journalism School.

That was long before Silbermann built a $5B valuation social media platform that now impacts even the business of Fortune. But the story is an example of the unique experiences Serwer has collected over 30 years at the magazine, the last eight of which running the newsroom.

ExitEvent intern Sarah Headley was selected as one of three journalism students to interview Serwer last week, and the insightful discussion covered everything from startup founders, to women in journalism, to the changing business of media (and changes in business in general).

We think any entrepreneur can learn something from Serwer's career in news and business. So check out the video, courtesy of the UNC J-School: