Esther Campi HelpFest Screenshot 2014

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Esther Campi packed a room at American Underground @Main last week to share her tips and tricks for telling stories, managing brands and reputations. She's the CEO of Campi & Co., which works with politicians, celebrities and Fortune 500 CEOs to get them in the news, or out of the news. She's worked with the heads of Coca-Cola Enterprises, Hampton Inn and the former chair of U.S. Chamber of Commerce, and she volunteers her services to companies in American Underground.

In this video, Campi shares her hypothesis that your impact will be measured by how well you can communicate and inspire. Her tips and tricks include "The Rule of 3," and the best way to pitch in 10 seconds and 10 minutes.

Credit: Ryan Timms