BMW Glowing at CES

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This is the first in a series of stories about NC companies and tech trends at the annual CES happening this week in Las Vegas. Writer Jivan Achreja spends a day soaking up as much of the event and energy as possible.

It’s easy to describe CES as a haven for tech geeks and nerds, but this description sells short both the participants and the event. The vast array of products and services showcase applied science and engineering in a commercial mindset, meaning the hard work of intelligent and skilled people isn’t lost in a lab somewhere but made accessible—and usable—to the general populace. 
For those who have never had the pleasure of attending, CES is overwhelming. There are over 1.67 MILLION net square feet of viewable space. Companies come from all over the world and have been doing so annually since 1967. Ironically enough, the very first CES was a spinoff of the Chicago Music show. CES has historically been a place where the largest tech product launches and advances have been announced across all industries from telecom to web development to automotive and beyond. 
BMW's new concept M4 lighting system changes the way we look at and use automotive lighting on vehicles. Credit: Jivan Achreja

You don’t have to understand anything about the technology you see at CES to enjoy it and to think it is really, really cool. If you aren’t interested in cars, the BMW M4 Concept Iconic Lights immersive demo will still thrill you and make you fall in love with the driving machine. If you aren’t a gamer or you don’t plan on spending big bucks on a pair of headphones, the representatives at Turtle Beach and the display at Happy Plugs will make you appreciate the incredible puzzle of putting so much power into a very small package. 
Coming from North Carolina, the CES experience is invaluable for the exposure to ideas, goods and people engaged in innovation beyond the scope of NC markets and industry foci. The atmosphere of the conference is a combination of exploration, competition, and inspiration. The spirit of innovation, creation and presentation is contagious. It might even be a bit of a challenge in the air: What can you do better? 
Several North Carolina companies have come from across the United States to present their innovations to the masses here at CES. We’ll be touching base with as many of them as possible to get their impressions and thoughts of the conference while keeping you apprised of the most noteworthy new products at the conference. 
Happy Plugs Display at CES
Happy Plugs is a Swedish manufacturer/designer studio showcasing its new headphone technology. Credit: Jivan Achreja

CES provides a venue for companies to showcase their latest and greatest masterpieces, for company representatives to network and to make business deals, and for all participants to learn more about the technological offerings available to them. This flow of goods, services and ideas propels us to pursue better technology, more efficient processes, and increasingly enriching applications of science and engineering in our daily lives. 
I can’t wait to see these products on the shelves and get my hands on new tech to try it out. 
To see what was recognized as some of the most innovative products this year at CES, click here.